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Experience This Blog

Experience This Blog provides insights and ideas about product, digital, and place-based experience design and explores creating for the human experience.

People. Places. Spaces. - Building Strong Communities Using Place-based, Human-centered Design

Here's a piece from our Partners Archive; a collection of articles written by Origin partners that we want to feature on our Experience This Blog.

People. Places. Spaces.

People are important.
People create the world around them, pursue fulfilling experiences, and connect with each other.

Places are important.
Places bring people together, instill pride in residents, and excite visitors.

Spaces are important.
Spaces bring identity to and connect places and can be cornerstones to strong environments.

The word community is a simple word to define a complex idea surrounding how people are connected. From the spaces they live, the things they buy, the values they share, and beyond, communities are categorized and grouped by hundreds of factors. When you look at what community means in relation to built environments like cities and towns, you have multiple groups of people with a diverse background of cultures and experiences that make up the macro community of an area. But what is it that connects these groups to truly establish the feeling of community; the sense of ownership for their spaces and a responsibility to the people who surround them?

3 Ideas For Building Strong Communities

Talk to People First, and Always

In order to understand how to strengthen and build community, you first have to tap into the motivations of the people that are a part of it. Who they are; their background, their jobs, their families, and their passions are key factors to consider when constructing spaces around them. What are the commonalities between the diverse groups of people that often make up communities? If you can discover this, you can begin to create environments that flourish and are supported by the community you are building for.

Understand the Built Environment

A crucial component of our process is looking at the impact spaces have on people’s experiences and their ability to move around environments. It is important when starting a place-based project to learn about the existing infrastructure in the project focal area as well as the history of the area. Tapping into the story behind how the existing conditions came about can inform decision making and help in defining the parameters of the project.

Design Spaces That Deliver Experiences

What makes a space desirable? That’s a complex answer but, at the core, it's the experience that people have within spaces. Well-conceived architecture that considers function, utility, and aesthetic plays a crucial role in that experience, but often times we are challenged to rethink the use of existing spaces that did not have the good fortune of being designed by Frank Lloyd Wright or Zaha Hadid. So while physical structure can be an important driver of experiences, think outside the box on how to enhance and deliver experiences for people in the existing structures in your project area. Also, never disregard open space and the opportunities to activate it. Sidewalks, street corners, and parks are all opportunities to engage residents and visitors in ways that make them want to come back.


Designing for Impactful Growth

The projects and initiatives we work on seek to strengthen the lives of people and the communities they are a part of through place-based design strategy. Using our human-centered design process can help cities and towns look at not only strengthening the economy of their environments but the health and wellbeing of residents, the way they attract visitors, and more. To learn more about Origin's City Design Project; an initiative to partner on community development, urban design, and creative placemaking projects, contact josh@defineyourorigin.com.

Origin Consulting is a brand strategy and experience design consulting studio that helps clients deliver products and services using customer-engagement, experience design strategy, and innovative ideas development and implementation. To work with Origin, give us a shout.

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